Nike: USC vs UConn | Paige Bueckers & JuJu Watkins

On December 21, 2024, two of the most iconic programs in basketball met again & everyone watched two of the greatest athletes of the generation bring winning into a new reign. This production elevated Paige Bueckers & JuJu Watkins as the future of the game before they went head to head—while also highlighting why Everyone Watches Women’s Sports.

This social piece tells the visual story of grit & hard work by mic’ing up Paige with Coach Geno and JuJu with Coach Gottlieb during practices early in the season.

Company: TOGETHXR
Creative Producer: Michelle Wong
Team: Kimberly Mason, Jihanne Timberlake, Christina Ives, Hayley Lane, Zeena Jarrar, Tanya Cuadra, Jessica Turpin, Rachel Cantrell, Siraad Dirshe, Vivian Kim, Maximilian Kurzweil
Post Production: Forager, Ethos
Composer: Julian Dobson

In addition to producing a social spot to highlight this momentous game, TOGETHXR partnered with Nike to launch an innovative, global initiative under the banner of Everyone Watches Women’s Sports, designed to elevate the visibility, investment, and recognition of women athletes across the world.

Combining Nike’s legacy of excellence in sports and product innovation with TOGETHXR’s expertise in creating and amplifying impactful moments in women’s sports, each team wore exclusive, in-game only Nike G.T. Hustle 3 shoes to further elevate the visibility, investment, and recognition of women athletes and the undeniable fact that everyone watches women’s sports along with TOGETHXR’s bespoke Everyone Watches Women’s Sports t-shirts in team colorways.

To further amplify the moment, DOOH Billboard on 34th Street were used to highlight the future of women’s sports and to inspire hope, galvanize fans, and create unmissable installations to draw people into the next chapter of greatness in women’s sports.