Nike — SNKRS Live: Heating Up (Air Max with Tinker Hatfield & Clint)

SNKRS Live is a series of live stream programming featured in the Nike SNKRS app, and produced by SSS. Various shows highlight upcoming products, exclusive conversations with Nike designers and collaborators, and provide consumers with exclusive access to releases. Over the past two years, I’ve helped produce 100+ SNKRS live streams, featuring global Nike talent, artists, and live product drops. Heating Up continues to anchor SNKRS as the flagship live program on the app, and broadcasts on a bi-weekly basis across North American & Europe/EMEA.

In honor of Air Max Month 2023, Heating Up - SNKRS Live's flagship franchise - featured an intimate conversation between two key figures who have played distinct and pivotal roles in the story of air: Tinker Hatfield, iconic Nike designer, and Clint, founder of Corteiz. SNKRS tapped our team for key services across creative & production which included livestream execution, graphic identity development, animation, 3D rendering, 3D scanning, on-location shoot production, talent management, and script writing.

Agency: Something Special Studios
Producer: Michelle Wong
Team: Steven A. Soto, Jordan Stanton, Joaquin Bartra, Enrique Alba, Jonathan Katav, Songan Kyung
Technical Production Partners: WAVDWGS

In addition to this live streamed interview between Tinker Hatfield & Clint, I produced a ‘Community Spotlight’ segment to leverage as a pre-recorded content during the stream. On-the-ground interviews were conducted at Corteiz’s exclusive Air Max bodega pop-up in NYC with Jamiersen Green, one of our hosts for Heating Up.