LEGO: Sets & Reps with Sammy Sullivan

Sets and Reps with Sammy Sullivan is a fun-filled, high-energy adventure where Sammy Sullivan, US Women’s Rugby team member and LEGO superfan, takes on the challenge of building 100 LEGO sets in a marathon building competition. With the help of 100 kids and accompanying adults, Sammy leads the team to complete their sets while embracing the joy, creativity, and teamwork that LEGO inspires.

This event is about community, spirited competition, and pushing through challenges together. As a special bonus, all completed and incomplete sets were donated to the Los Angeles Boys and Girls Club to ensure the fun extends beyond the event.

Company: TOGETHXR
Pre-Production Creative Producer: Michelle Wong
Team: Kimberly Mason, Christina Ives, Hayley Lane, Megan Poth, Kristen Vasquez, Tanya Cuadra, Jessica Turpin, Kelly Stier, Lauren Tolila, Amber Hutson

To support the social roll out of the series and its cutdowns, two different pre-teasers were produced to get viewers and followers interested in what’s to come.

The first pre-teaser takes place at a LEGO store with a cheeky and playful twist of Sammy shopping for LEGO sets to get ready for the marathon event.

The second pre-teaser showcases Sammy filming herself building a LEGO message board set to reveal the name of the series. This pre-teaser leans into what Sammy’s fanbase already loves and what Sammy does best which is self shot content and time-lapse footage of her assembling various LEGO sets.